An empty grass tennis court inside a classic championship stadium at dusk

Tennis & Padel · Academy management · Built in Europe

Run your tennis & padel academy like a pro.

The smart AI platform designed specifically for tennis and padel academies. Focus on what matters: running your academy, not your spreadsheets.

00, The problem

Your toughest opponent is the admin.

Manual registrations, scheduling, email, calls and invoices are stealing time from you, and thus from your players.

Enough is enough

Reclaim your day.

The future of sports club management, driven by intelligent automation, made by New Balls Management.

Your return on investment

What does New Balls Management
bring you?

Number of players 150
€12.000 won back per year
150h admin recovered
€4.500 extra coaching revenue

Based on 1 hour of admin per player per year (€50/hr), of which half is redeployed to coaching hours (€60/hr).

01, Five modules

Everything your
academy needs.

Coaching is your thing. Admin is ours. NBM takes scheduling, invoicing and member communication entirely off your hands, so you can spend your time where it counts: on the court.

Module 01

AI class scheduling

Share your own registration link and players sign up straight into the platform. Our AI always creates the optimal group for both the player and your academy. For the player it weighs level, age, availability, preferred lesson type and joint sign-ups. For the academy it maximises court capacity, targets the highest possible revenue and delivers a 100% fitting offer — resulting in a high satisfaction rate.

Powered by AI
Module 02

Roster intelligence

NBM spots the empty places in your schedule and fills them automatically with waitlisted players at the right level. Zero manual work.

Smart gap-filling
Module 03

Automated invoicing

Every player placed in a group triggers an automatic invoice. Payments via iDEAL, Apple Pay, Google Pay, Visa and Mastercard, with international billing and the right VAT per country.

iDEAL · Visa · Apple Pay
Module 04

AI chat & mail assistant

An AI that handles your inbox and your chat. Questions from parents, invoice reminders, lesson confirmations — it reads, drafts and sends automatically, in any language, day and night.

Inbox on autopilot
Module 05

Academy overview

Your whole academy on one screen. Daily schedule, coaches, courts, active players and invoicing status — all live and always up to date. The clear management view you always wanted, without spreadsheets.

Always live

Inside the platform

Your whole academy,
on one screen.

Schedule, members and invoicing, live, in one dashboard. Log in to the platform you’re reading about right now.

Good morning, coach Everything’s handled
Today’s lessons 12 3 courts · 4 coaches
Invoices sent 28 automated this week
Active members 214 +9 this month

How it works

From waitlist to court in minutes.

  1. 01

    Share your sign-up link

    Drop your personal registration link on your website or send it around. New players sign themselves up in seconds — no import, no double entry.

  2. 02

    AI matches players

    Our engine matches participants by level, age group and availability. Open groups are filled with waitlist candidates automatically.

  3. 03

    Review & approve

    Review the proposed schedule in a clean visual interface. Drag and drop to adjust, or approve in one click.

  4. 04

    Invoices go out

    Approval triggers automated invoices to every participant, payment links and reminders, all handled for you.

  5. 05

    AI chat & mail assistant

    Parents ask questions, coaches need updates, players want to reschedule. The AI reads every message, drafts the right reply and sends it — in any language, any time of day.

AI chat & mail assistant

Your academy, always on.

Whether someone wants to know your rates, how to sign up or if there’s still room for lessons: the assistant handles it, in your visitor’s own language, at any hour.

  • Replies in whatever language the visitor uses
  • Based on the information you provide as an academy
  • Embeddable on any academy website
  • Available 24 hours a day, 7 days a week
NBM Assistant
Online
Hi! I’m your tennis academy assistant. How can I help you today?
Hi! Is there still room to join tennis lessons?
Great that you’re interested! You can sign up through the registration form on our website. As soon as a suitable spot opens up in a group that matches your level, we’ll get in touch.
And roughly what does a group lesson cost?

Pricing

Simple pricing. Serious value.

Start
49/mo · excl. VAT

The essentials to automate your scheduling.

  • AI class scheduling
  • Roster intelligence
  • Academy overview
  • Automated invoicing
  • AI chat & mail assistant
Get started
Pro
89/mo · excl. VAT

Scheduling plus fully automated billing.

  • AI class scheduling
  • Roster intelligence
  • Academy overview
  • Automated invoicing
  • AI chat & mail assistant
Choose Pro

Switch above for single, or multi-location academies.

02, Founding Academies

Become one of the Founding 10.
Shape the future of tennis and padel.

The first ten academies won't just use New Balls Management.
They'll help build it.

  • Lifetime Founding Member status
  • Listed on our website as a Founding Academy (optional)
  • Personal onboarding
  • Priority support
  • Quarterly product meeting with our team
  • Early access to every new module
  • Free access to every new module released within the first year

Questions

Before you ask.

How long does it take to get started?

The moment you share your registration link, sign-ups flow straight into the platform and the AI can propose your first schedule the same day. Already running an administration? We'll set up your existing players for you.

What if the AI gets a schedule wrong?

Nothing goes out without your approval. You review every proposed schedule in a visual interface, adjust with drag and drop, and only then do confirmations and invoices leave the building.

Can I cancel anytime?

We work with a minimum contract of 6 months. After that, you can cancel monthly, with one calendar month's notice. No exit fees.

How do new sign-ups reach the platform?

Every academy gets its own registration link. Put it on your website or share it via email or social media. Players fill in the form and appear straight in the platform, ready to be placed in a group. Payments run via iDEAL, Visa and Apple Pay.

Where is my data stored?

In the European Union, GDPR-compliant. Your data is never sold and is deleted within 90 days after you leave. Details in our privacy policy.

Which languages does the AI assistant speak?

Every language. The assistant automatically detects the language a visitor writes in and answers directly in that language — English, Dutch, German, French, Spanish and more.

Early access

Run your academy.

Stop fighting with spreadsheets and start spending more time on the court, where the real action happens. Join the revolution today.

Join the platform

Secure payment via Mollie. Cancel after 6 months.

Prefer to talk it through? Book a 15-minute intro call.